...photographing ordinary people at extraordinary times.
"PERCEPTION; is the organisation, identification and interpretation of sensory information in order to represent and understand the environment [1]." WIKI.For your viewing pleasure, please check out the following...
Enlightening Films, Ellen & Jason
Preferred Supplier of: Glen Ewin Estate
Preferred Supplier of: Bird In Hand Winery
Preferred Supplier of: Adelaide Botanic Gardens
Our work appears in Frankie, White, Cosmopolitan Bride, Adelaide Hills, SA Life, Barossa Bride (on the cover no less!), Celebration and The Brides Diary. Look for us!
Amelia + Jock (above)... Something new. We are working hard at the moment just getting all our editing done and images out to our wonderfully patient clients, but this is evidence that we are getting there!!
In our lives there are moments we believe could never forget. We feel they are simply too life altering to be ordinary.
Yet despite our best intentions, little by little we do forget bits and pieces. Our lives move so fast, our attention so in demand. There is always something new for the memory bucket to hold.
As photographers it is our job to record extraordinary moments. Obvious, yes. But let me tell you... not all photography is created equal.
Not all photography is perceptive. Nor can it tell a story.
In documentary photographers, as in all artists, view point and artistic philosophy are important. These are traits that differ greatly from one artist to another. Experience too.
As photographic story-tellers, our levels of perception are key in documenting the truth for the individuals we work with. Our perceptiveness allows us to navigate moments accurately. We are aware of how one small action can trigger a series of reactions. Of how moments can impact differently on different people and create a melting pot of viewpoints, giving beautiful depth to a story. As photographers it means that if we are perceptive, we have the potential to record more than just the actions of an event. We can go further than this and translate feelings, adding layers to the actions that develop into a full story. Art included.
So, no... not all photography is equal. Shooting an extraordinary anything is not just about a camera and a time frame. It needs perception, philosophy, ability and experience. My personal philosophy makes this focus on perceptiveness so important in my work. Not all photography shares this care.
View your photographers as story tellers, rather than shooters, and judge them as such. Literally ANYONE can operate a camera... but not everyone can tell a story.
